• Choose Your own Adventure!

    New items coming out this summer!

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    Honest Decisions - Designing Life

     True success in Life is about making honest decisions.

    Be yourself and DO things right. Then you'll HAVE it all.

    A great man once said:
    "It´s honest decisions in your heart, it´s honest decisions in your stomach, it´s honest decision across the board. And it´s gonna work."

    We want you to succeed and to live a life of Passion and Greatness. Our products go through High Performance tests on real Athletes and Heroes, and we stand behind our choices to help make YOUR Body and Life Your Ultimate Experience.

    Basic Racing & Basic Training

    We are only limited by the things we Choose to think about. The keys to success and productivity are already in our hands. 

    Racing in the mud and snow as well as in the sun and fun can be brutal without the right equipment (safety first, boys and girls)... that is why we test everything first before we even hint about them to you.

    And YES, we DO IT the Hard way for sure ;)


    Fear No Pain - gym gear & apparel

    There you are. Pushing through your last workout before hitting the platform or track or whatever... Maybe you feel way more nervous than ever before. Maybe there is small a part of you that is slightly scared of the end result. The judgement? Is this needed? You might think... Should you be scared of everything before you kill it, or not? You know this time around you are going  to be more aggressive with everything. you have visualized your brain to thinking IT CAN BE DONE. You are taking your body to it’s absolute max effort and YOU ARE READY TO PERFORM. 


    I guess if you are not scared of the end result... you haven't gone hard enough. 

    GET THE BEST in gym safety and grip performance from FNP. 

    Shop opening soon!

    News and Oldies

    Embracing the Basics

    What is it that is holding you in the present and keeping you from accessing your brightest future? Our Work is built on years of experience in the military and beyond, working with special groups who are trying to stay ahead of the next wave. We can help you and your team figure out, not just what is coming next, but how to shape what it is that you truly WANT. 

    Honest Inspiration

     We train hard and take things very serious, sometimes too serious, so it is always very disappointing when you don’t perform your best when it matters the most. We want more...  Losing isn’t always a bad thing, it can make you better.  If everything went as planned, then you'd think you did everything right and you don't analyze your entire preparation.  It is Your time to get stronger, time to be better. 

    Good timing is NOW.

    The XYZs of True Freedom

    Never cheat yourself if you know you can do better. Every time you push yourself beyond your comfort zone you will want to keep doing it. Keep beating your last challenges and keep creating new ones.  

    In life:  Always go all in with a goal and leave knowing you accomplished it. 

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    Contact

    For more information on fees and availability, send us a message or Sign up to our newsletter get the latest on sales, free training, new releases and more … 

    She is a Leader

    + 358 (0) 45 1617 550